Lauren Smith Brand Communications

Transforming Brands Through Design

Lauren Smith Brand Communications helps businesses become more visible, competitive, and valuable by telling their unique stories with clear messages and compelling images. Many of my clients are recognized around the world, but I also work with smaller organizations to shape the perception of their brands. I believe in simplicity of design, clarity of communication and a strong brand focus in everything I do. Does your brand need to be transformed? Let's talk!

Brand-centric Design

image title

Harnessing the power of design to present your brand in a way that is unique to you.

Learn More

Visual Brand Strategy

image title

Developing strategies to engage customers and create a consistent brand experience.

Learn More

Brand Guidelines

image title

Creating guidelines to show how your branding system works and ensuring a uniform presentation.

Learn More

What Our Clients Say:

"Lauren is a great designer to work with. He delivers high quality work that helps us further distinguish our brand presence in the marketplace. He is quick to adapt to the changing needs and requirements of a high tech environment."

Cynthia Teeple

Creative Director at Symantec Corporation

“I have worked closely with Lauren Smith for more than a decade, in several different companies, on a broad range of marketing communications and design initiatives, from corporate identity to website design to print and online advertising, sales collateral and direct marketing campaigns. Lauren is the best designer in Silicon Valley that I have worked with; he combines original, arresting creative concepting and execution with a strong business sense and a problem-solving orientation. I recommend him very highly.”

Joe Hnilo

Vice President, Software Business at Fujitsu America

“Our small non-profit worldwide charity took a great leap forward when Lauren Smith came to our rescue. In Lauren’s initial interview with our staff, he immediately grasped our values and goals. Over the past five years since Lauren began implementing our new communications strategy our donations have doubled. We give a lion’s share of the credit to Lauren Smith.”

Karen Kotske

Executive Director at Amistad International

From Our Blog

Can Brands Really be Created?

Recently, a design colleague asked me about my business and what I do. I explained that I’m also a designer and brand communications consultant and work to ensure that my clients’ visual communications are consistent with their brand image and messaging. He told me he does that as well but he also creates brands. My reaction was, “do you really”? It got me thinking. Brands can certainly be defined, expressed, managed, steered, shaped, evolved—and they can certainly be damaged, but can they be … Read More

Designers Are From Mars, Clients Are From Venus

 Clients and designers come from different worlds. The creative arts and business sometimes seem to be at cross-purposes. The focus of design professionals often centers around producing work that is artistic, fresh, conceptual and produced with a high degree of craftsmanship. Business clients, on the other hand, while understanding the value of innovation and quality, are primarily concerned with achieving strategic business goals such as promoting products, acquiring new customers and … Read More

Simplicity is Complicated

According to Inc.com, “…Americans are subject to some 3,000 essentially random pitches per day. Two-thirds of people surveyed in a Yankelovich Partners study said they feel “constantly bombarded” by ads, and 59% said the ads they see have little or no relevance to them.” Whether you believe that statistic or not, it’s clear that we are subjected to many more marketing messages than we can possibly absorb. When you take into consideration what we see on websites, television, billboards, email, … Read More

  • Amistad Slider
  • Wood Slider
  • SV Forum Slider
  • Benu Slider
  • Williams Slider
  • App Slider
  • Cruzer Slider
image title


Full Client List

Follow us on: