Bellissima was a startup enterprise designing and selling upscale, elegant maternity wear. We felt the name had a certain old world charm and carried that theme into their trademark design. Traditional engravings of cherubs evoked the miracle of birth and the creative inspiration of the Italian Renaissance.
Since Bellissima was a small startup company we were able to design their brand presentation from scratch. We carefully considered their niche market, potential customers, and long-term goals. We explored and defined their essential personality and developed a brand presentation that was upscale, elegant, yet approachable and welcoming to expectant mothers.