LSCD Rebrands SDForum

Founded 28 years ago, SDForum (Software Development Forum) has provided a way for professionals in the software industry to share ideas, to become better educated, and collaborate with people representing a wide variety of technical disciplines. Over time the organization has grown to serve an even broader market covering the entire footprint of the technology industry including clean tech, healthcare IT, social media, cloud and virtualization, mobile/wireless, and more.

The organization decided they needed a new brand to express who they are and where they are headed. The name was changed to SVForum to encompass all types of technology. (SV stands for Silicon Valley.) “Forum” communicates thier mission to facilitate timely industry debates, promote the sharing of knowledge, and enable professional collaboration. In partnership with Adrienne Parker of Motivo, we created a new branding strategy, a new logo and a new look for all SVForum literature and member communications. The new logo uses a variety of colors and interwoven lines to form a perfect sphere representing the continuation of thought and ideas that connect, change and evolve. It also represents the diversity of people, ideas and knowledge that are part of a greater whole—SVForum's global community.

A New Book to Help Job Seekers Find Success

Lauren Smith Communications Design was given the assignment of designing Great in 8: Job Seeking Skills. Written by professional career coach Joan Tabb, it's a workbook that teaches job seekers how to be more competitive in the job market in 8 easy steps. The book had to be attractive, accessible, and inviting. Our solution was to emphasize the 8 steps by the bold use of typography and color. The book is already garnering much attention and has been credited with jump starting numerous careers.

Guidewire Software Taps LSCD for Rebranding Program

Guidewire Software contracted with Lauren Smith Communications Design to update their corporate branding. The project includes developing a new fresh look for all company communications and developing new design guidelines. Guidewire provides flexible core systems that allow property and casualty carriers to deliver insurance the way they want to.

Lauren Smith Communications Design has published a brochure featuring information about the firm and numerous examples of our work. For a free copy call 1-800-608-1886 or email us.

The IN-AWE Awards recognize outstanding strategically-driven creative work. Started in 1985 by the Medical Marketing Association, the IN-AWE Awards are unique in that entries are judged by a panel of industry experts on both strategy and results—not just the visual creative appeal of the work. The competition is one of the largest and most prestigious competitions in the world of healthcare marketing, representing over 160 companies.

A logo created by Lauren Smith Communications Design for Williams Construction has been honored by numerous awards including inclusion in Graphis Logo Design 4, a collection of 500 of the best logo concepts from around the world. Graphis is the internationally renowned publisher of Graphis magazine as well as numerous books on graphic design and advertising. Lauren Smith Communications Design has been represented in four Graphis Logo Design books. The Williams Construction logo was also included in Print's Regional Design Annual and was the only logo design selected for How magazine's annual design competition.