Lauren Smith Communications Design-Services

We provide creative services for businesses of all sizes—from startups to the Fortune 100. But how we can best be of value depends on where a company is in its life cycle. We love working with emerging companies that are looking to become big—typically second-stage startups. We often play an important role in helping them define, create and implement their brands. When we work with large companies with strong established brands, we take on a more supportive role. Here's how it works:

Services for Small Companies
Small businesses face numerous challenges and, although the road to success is an exciting one, it's also fraught with pitfalls which can prove costly in terms of both time and resources. It's absolutely critical to get off on the right foot. That's where we come in. Working together, we can discover the essence of who you are as a company, define your unique voice and determine where you best fit within your market environment. We will help you develop a brand strategy that will serve as a solid foundation you can build on into the future, create a unique brand identity and integrate it throughout all your corporate and marketing communications.

Here are some of the services we typically provide:

• Brand strategy development
• Brand identity design
• Brand integration
• Web and interactive design
• Literature design
• Advertising
• Packaging
• Content development and writing

Services for Large Companies
For large companies with established brands, we function as a creative resource to busy marketing communications departments. We've worked in this capacity with companies like Apple Computer, Cisco Systems, Google, Hewlett-Packard, IBM, Intel, Logitech, Novell, Oracle, PeopleSoft, SanDisk, Sun Microsystems, Symantec and Visa. We like to think of ourselves as an extension of your marcom team working with you on individual projects or larger design initiatives including the following:

• Annual reports
• Art direction
• Brochures
• Catalogs
• Design guidelines
• Direct mail
• Logos and icons
• Magazines and newsletters
• Packaging
• Point of purchase
• Product literature
• Promotional materials