The commercial construction business is extremely competitive with a lot of contractors vying for the same lucrative projects. So how does a small but highly-experienced builder stand out in a crowded market? That was the question Williams Construction posed to us when they realized they needed an edge against their competition. Our solution was to create a unique identity that was unlike anything else in their market and use advertising and a new web presence to give them more visibility and leverage their unique strengths.
Starting out as a one man business, contractor Orville Williams never gave a thought to branding. But as his company grew, he recognized he needed a professional image to compete effectively. We had the opportunity to define his brand and build his branding program from the ground up.