Creating Great Brand Experiences Through Design

Lauren Smith Brand Communications is an award-winning identity and brand design agency. We create great customer experiences across all brand touch points. We work with large companies on creative initiatives such as packaging, trademarks, literature, product branding, advertising, and digital communications. We also help small businesses and start-ups develop a branding foundation to build on as they grow.

It’s about you—not us

Our mission is to present your brand consistently and effectively. We measure our success by your success. Some creative agencies push their own style, but frankly, that’s nonsense. We believe the work we produce should represent your brand—not ours.

True collaboration

If you’re a small company, we’re happy to manage all of your creative communications. However, we often function as partners, working closely with internal branding, marketing, and design teams to help them be more efficient and effective. Consider us an extension of your crew.

Small agency, big value

We’re lean and agile by design. We have tons of experience and offer services similar to larger agencies but with small agency responsiveness and personal attention. We think you should have access to the most experienced and talented professionals. Our top-level talent network ensures that your project will always be in the most qualified hands.

We strive to be different

A successful brand must find a way to set itself apart. Our goal is to create brand communications that look, feel, and sound different from our clients’ competitors. Innovation is always top of mind, and we have over 200 creative awards to prove it!

A holistic approach

We believe all brand communications should be tightly integrated. Whether it’s an ad, website, brochure, package, or brand identity, they should be consistent in message, style, and tone. A brand is the sum of its parts, and all those parts must be aligned.

A wide range of expertise

There’s no substitute for experience. We have specialized expertise in technology, healthcare, finance, and non-profits…and we’re always looking for new challenges as well!

STRATEGY

Brand audit
Brand development
Content strategy
Brand attributes
Positioning
Brand architecture
Naming

MESSAGING

Brand messaging
Core values
Voice and tone
Content development
Written style
Taglines

IDENTITY

Logo design
Visual systems
Business systems
Brand guidelines

DESIGN

Web and interactive
Print and literature
Retail and point of sale
Packaging
Advertising
Environmental
Events and tradeshows

Full Client List

Download our 25-page e-book 9 Ways to Improve Your Brand Image!