When we got involved with Bellissima, they were a brand new company designing and selling upscale, elegant, maternity wear. We loved the name and felt it had a certain old world charm so we carried that theme into their trademark design. Traditional engravings of cherubs evoke the miracle of birth as well as the creative inspiration of the Italian Renaissance.
Since Bellissima was a small startup company, we had the opportunity to design their brand presentation from scratch. We carefully considered their particular niche market, potential customers, and long-term goals. We worked with them to define their essential personality and developed a brand that was upscale, elegant yet approachable, and warm and welcoming to expectant mothers.