
Lauren Smith Brand Communications builds and enhances nonprofit brands with fresh ideas, beautiful design, and engaging customer experiences. We understand the unique concerns of nonprofit organizations. Whether you’re a charity, church, foundation, or civic group, we develop strategies to present your brand accurately, differentiate it from competitors, and create resonance with donors and beneficiaries.
“Amistad International has engaged the services of Lauren Smith Brand Communications since 1999 because they understood and conveyed our vision and message more clearly (and beautifully) than any design and branding firm we have engaged before. Lauren is simply one of the best designers in the Bay Area.”
Karen Kotoske, Founder/Executive Director, Amistad International

STRATEGY
Brand audit
Brand development
Content strategy
Brand attributes
Positioning
Brand architecture
Naming

MESSAGING
Brand messaging
Core values
Voice and tone
Content development
Written style
Taglines

IDENTITY
Logo design
Visual systems
Business systems
Brand guidelines

DESIGN
Web and interactive
Print and literature
Retail and point of sale
Packaging
Advertising
Environmental
Events and tradeshows







