These nine tips will help you improve engagement with your customers, create a powerful brand presence, build trust, and set your brand apart. The insights are the result of over 30 years of experience creating brand experiences for companies like SanDisk, Hewlett-Packard, Visa, Sun Microsystems, PeopleSoft, and Sutter Health.

  • Differentiating your brand
  • Creating customer personas
  • The importance of honesty
  • Brand storytelling
  • The power of simplicity
  • Visual messaging
  • Emotional engagement
  • Leveraging social media