The simple answer is both. We help businesses define their branding strategy and design the individual components that express the brand. Key messages, tone of voice, the brand logo, and the look and feel of customer communications are all defined by the brand strategy. It’s a blueprint for how a brand presents itself to the world. Design, on the other hand, is the crafting of specific brand communications such as web pages, marketing literature, social media advertising, product packaging, and visual images in a way that is consistent with the brand strategy. To us, it’s all branding.