Foglight Software

Foglight is a software company that provides application performance monitoring solutions for web applications resulting in reduced downtime and enhanced business productivity. They asked us to do an audit of their existing marketing communications materials and devise a unique look that would make a strong brand statement and distinguish them from competitors.

Visual consistency is essential to creating a unified brand experience for customers. Ideally, all branded communications should appear as if they are a part of the same family. They should intuitively reinforce the brand’s values and personality. We created a system for Foglight Software that ensured a consistent visual presentation across all touchpoints.


Literature system
Color palette
Typographic standards
Product literature
Direct mail
Educational guides