Professional coaching is a competitive business these days. While there are organizations that provide prospective coaches with training and credentials, many new practitioners jump immediately into the market, hang out their shingle, and start looking for clients. So how does a consultant with a professional pedigree separate herself from the pack? In a word: branding. We worked closely with Joan to develop a unique brand presentation that highlighted her impressive bona fides as well as books and tools that were specific to her unique approach.