Lauren Smith Brand Communications builds and enhances healthcare brands with fresh ideas, beautiful design, and engaging customer experiences. We understand the unique concerns of the healthcare sector. Whether you’re a hospital, manufacturer, medical, or pharmaceutical company, we develop strategies to present your brand accurately, differentiate it from competitors, and create resonance with patients and customers.
“Lauren took our vision for the company and turned it into a reality. We ended up with a professional image ideally suited to our target audience. This was the first time I worked with a designer in this way. His process really helped us find the right focus for our company.”
Felicia Gentile, BioInsights
STRATEGY
Brand audit
Brand development
Content strategy
Brand attributes
Positioning
Brand architecture
Naming
MESSAGING
Brand messaging
Core values
Voice and tone
Content development
Written style
Taglines
IDENTITY
Logo design
Visual systems
Business systems
Brand guidelines
DESIGN
Web and interactive
Print and literature
Retail and point of sale
Packaging
Advertising
Environmental
Events and tradeshows
