Douglas Larson DDS

Dentist Doug Larson asked us to create a small branding system for his practice, but he didn’t want the typical “dentistry” stuff you often see featuring toothy smiles and pictures of the office and staff. We enthusiastically agreed and developed a concept around famous smiles from history and popular culture. It was a big hit with his patients—especially the kids.

A large part of branding involves carving out a unique market position. Dr. Larson’s rebranding not only made his practice stand out among his local competitors but increased his market exposure as well.