Peterson Architects

Commercial architect Bob Peterson needed a marketing tool that would quickly make an impression on prospective clients while showing the quality of his design and breadth of his firm’s work. We devised a flexible brochure comprised of separate project case studies that could be custom matched to each prospect. They were bound together individually in their office, allowing them to add projects from time to time without needing to reprint an entire brochure. We chose to document their projects with black and gray duotone photos by photographer Jane Lidz which emphasized the structural aesthetics of their work.