Lauren Smith Brand Communications builds and enhances technology brands with fresh ideas, beautiful design, and engaging customer experiences. We understand the unique concerns of the technology sector. Whether you’re a software, manufacturing, biotech, or information technology company, we develop strategies to present your brand accurately, differentiate it from competitors, and create resonance with customers.
“I have been working with Lauren for many years now on a variety of projects. Lauren is very creative and easy to work with. He always asks the right questions and understands what you want and always delivers quality work on tight schedules. I highly recommend Lauren.”
Sasha Faizullabhoy, Marketing Communications Manager, NETGEAR
STRATEGY
Brand audit
Brand development
Content strategy
Brand attributes
Positioning
Brand architecture
Naming
MESSAGING
Brand messaging
Core values
Voice and tone
Content development
Written style
Taglines
IDENTITY
Logo design
Visual systems
Business systems
Brand guidelines
DESIGN
Web and interactive
Print and literature
Retail and point of sale
Packaging
Advertising
Environmental
Events and tradeshows
