Thinking2018-03-22T23:24:49+00:00

How Custom Images Strengthen Brands

Stock photography and illustration offer many advantages over custom images. Stock imagery has become ubiquitous in brand and marketing communications over the past decade—and for some good reasons. Let’s consider why they are so popular. The biggest advantage is price. [...]

Brand Identity: A Good Logo Is Not Enough

Many people equate brand identity with a logo. While a logo is the cornerstone of any branding program, it alone does not a brand make. Designing a world-class logo is a great start, but brand identity involves much more. A [...]

Simplicity is Complicated

Design simplicity is an important hallmark of effective visual communication but achieving it can be challenging. According to Inc.com, “…Americans are subject to some 3,000 essentially random pitches per day. Two-thirds of people surveyed in a Yankelovich Partners study said [...]