Case Study: Williams Construction

The commercial construction business is extremely competitive. Numerous contractors often vie for the same lucrative projects. So how does a small, but highly experienced builder hope to stand out in a crowded market? That was the question Williams Construction posed to us. They realized they needed an edge against their competition. Our solution was to create a unique identity that was unlike anything else in their market. Additionally, we created advertising and a new web presence to give them more visibility and to promote their unique strengths.

Starting out as a one-man business, contractor Orville Williams never gave a thought to branding. But as his company grew, he recognized the need for a more professional image to compete more effectively. We were commissioned to define his identity and build his branding program from the ground up.


Brand positioning
Brand messaging

Logo design for Williams Construction
Construction worker wearing a hard hat featuring the Williams Construction logo
Hand holding Williams Construction business card
Example of Williams Construction advertising
Side view of a commercial van featuring the Williams Construction logo
Computer monitor displaying Williams Construction home page