The commercial construction business is extremely competitive. Numerous contractors often vie for the same lucrative projects. So how does a small, but highly experienced builder hope to stand out in a crowded market? That was the question Williams Construction posed to us. They realized they needed an edge against their competition. Our solution was to create a unique identity that was unlike anything else in their market. In addition, we created advertising and a new web presence to give them more visibility and to promote their unique strengths.
Starting out as a one man business, contractor Orville Williams never gave a thought to branding. But as his company grew, he recognized the need for a more professional image in order to compete effectively. We were given the opportunity to define his identity and build his branding program from the ground up.