Williams Construction 2018-06-08T17:58:47+00:00

Williams Construction

The commercial construction business is extremely competitive. Numerous contractors often vie for the same lucrative projects. So how does a small, but highly experienced builder hope to stand out in a crowded market? That was the question Williams Construction posed to us. They realized they needed an edge against their competition. Our solution was to create a unique identity that was unlike anything else in their market. In addition, we created advertising and a new web presence to give them more visibility and to promote their unique strengths.

Starting out as a one man business, contractor Orville Williams never gave a thought to branding. But as his company grew, he recognized the need for a more professional image in order to compete effectively. We were given the opportunity to define his identity and build his branding program from the ground up.

Projects:

Brand positioning
Brand messaging
Identity
Stationery
Brochures
Advertising
Website

Logo design for Williams Construction
Construction worker wearing a hard hat featuring the Williams Construction logo
Hand holding Williams Construction business card
Example of Williams Construction advertising
Side view of a commercial van featuring the Williams Construction logo
Sample page spread from Williams Construction brochure
Computer monitor displaying Williams Construction home page