Project Scope
Research and insights, messaging and content, brand design, identity system, brand guidelines, literature, photo design, art direction
Branding: Peterson Architects
For Peterson Architects’ portfolio brochure, I devised a flexible system comprised of separate 4-page project case study modules. These sections could be bound together in their office, allowing them to create a custom brochure for each prospect. It also gave them the flexibility to add new projects from time to time without needing to reprint an entire brochure. In addition, I designed an abbreviated 6-panel piece that could be handed out more freely to prospects. We chose to document their work with black and gray duotone photos to emphasize the structural beauty of their work. In addition to the sales literature, I conceived their overall branding system and visual communications style.
